...Graham Goode Purpose The purpose of the paper is to highlight the use of equity participation as an emerging strategic collaboration response to the turbulent conditions caused by digital disruption in the UK broadcast media industry. Design/methodology/approach The research is based...

...-to-digest format. Media C has an internal TMT orientation. In 1998, an external candidate was employed as CEO, and over six years, there was an acceleration of the organization’s strategic renewal. In 2004, this strategic renewal plan was put in place and the organization went from a typically...

...Mark Thomas Purpose – The purpose of this paper is to present how Mark Zuckerberg, a chief executive officer and the founder of the world’s largest social media website, Facebook, understands that he is not always a great communicator. He often chooses to send his more media savvy, Number 2...

...J. Fernandez © Emerald Group Publishing Limited 2009 --> Internet Marketing strategy Media Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 10 Fernandez J. Marketing Week (UK), 26 February 2009 (supplement), Start page: 27, No. of pages...