Keywords: Media management
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Journal Articles
Strategic Direction (2013) 29 (8): 33–36.
Published: 19 July 2013
... ahead. © Emerald Group Publishing Limited 2013 United Kingdom Management strategy Media management UK media industry Media strategy Media outlook Management tools Management satisfaction. Strategic alliances Benchmarking Social media programmes Outsourcing Strategic planning...
Journal Articles
Strategic Direction (2013) 29 (7): 17–20.
Published: 14 June 2013
... Limited 2013 Social marketing New media Media management Advertising Marketing To paraphrase Monty Python's Flying Circus no one expected the social marketing revolution. Like the British satirical comedians in their famous Spanish Inquisition sketch there seems to be some debate about...
Journal Articles
Strategic Direction (2012) 28 (10): 3–5.
Published: 14 September 2012
.... © Emerald Group Publishing Limited 2012 Dynamic capability Superior performance Resource investment Firm adaptation Competitive advantage Media management High‐velocity markets present CEOs and their strategy teams with a dilemma. Do they regard these competitive, and often...

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