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Keywords: Medical device manufacturer
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (9): 30–31.
Published: 27 September 2021
... development. The review is based on ‘Service innovation in medical device manufacturers: does the digitalization matter?’ by Guilherme Sales Smania, Glauco Henrique de Sousa Mendes, Fabiane Letícia Lizarelli, and Camila Favoretto, published in the Journal of Business & Industrial Marketing...
