Keywords: Medicines
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Journal Articles
Strategic Direction (2009) 25 (6): 16–18.
Published: 17 April 2009
... alternative terminology and a complementary framework to help a company to assess the “disruptability” of its market. © Emerald Group Publishing Limited 2009 Corporate ventures Innovation Marketing strategy Medicines Product development Trying to make sense of Wonderland, Alice might...
Journal Articles
Strategic Direction (2008) 24 (9): 33–35.
Published: 22 August 2008
... by reducing a city's heat sink effect. © Emerald Group Publishing Limited 2008 Innovation Terrestrial biology Design Medicines Recycling Aerospace industry A super‐small pacemaker modeled on the wiring of the humpback whale's heart and pigment‐free color coatings from the light...
Journal Articles
Strategic Direction (2007) 23 (10): 12–14.
Published: 25 September 2007
...”. The pharmaceutical industry is thus one of the supposed lucky ones: the demand for drugs and medicines can and will only go up. So it would be easy to think that shares in the biggest players in the field would offer a decent long term investment. Easy to think perhaps; also perhaps a big mistake. Practical...

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