Keywords: Mercedes
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Journal Articles
Strategic Direction (2002) 18 (2): 14–17.
Published: 01 March 2002
... models are examined for quality while still at the design stage – saving expensive changes later on – and manufacturing platforms shared. Perhaps the ace up Zetsche’s sleeve is the increasing use of Mercedes components. If he can achieve this, then analysts say “Chrysler has a shot at doing well...

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