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Keywords: Merchandising strategies
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (8): 29–30.
Published: 02 October 2024
... and environmental business practices in a race to the bottom line. This review is based on “Does Shein redefine fast fashion merchandising strategies? A product-level analysis in the US retail market” by Sheng Lu and Noelle Mullen, published in Research Journal of Textile and Apparel...
