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Keywords: Merger and acquisition
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Journal Articles
Cathay & Southwest: flying the flag of good practice in airline mergers
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (8): 20–22.
Published: 13 July 2015
...Mr Mark Thomas; Reetesh Sharma; Mark Thomas Purpose – This article highlights the essential factors to be considered for successful mergers and acquisitions (M&As) in the aviation industry. The article draws insights from the successful deals between Morris and Southwest Airlines as well...
Journal Articles
M&As in the airline industry: emotions flying high
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (8): 17–19.
Published: 13 July 2015
...Mr Mark Thomas; Mark Thomas; Christopher Benjamin Kummer Purpose – Mergers and acquisitions (M&As) are sensitive issues in most industries, but it would seem even more so in airlines. The list of failures or destroyed value in the sector is long. This article outlines three of the main reason...
