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Keywords: Mexico
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (6): 7–9.
Published: 10 July 2018
... format. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Mexico Brand building Tourism Destination brand Sports events Competition between product brands is nothing if not tough. Firms today are forced to invest heavily in marketing and other...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (4): 23–25.
Published: 20 March 2009
... the articles in context. Findings This paper is an interesting look at the strategic diffusion process in Mexico and Peru. The author puts forward possible reasons for various results, and makes the effort to analyze results further based on locality and organization and management history...
