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Keywords: Micro-foundation of strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (8): 36–38.
Published: 08 August 2016
... the potential to transform management theory and practice serving BOP markets. This will have a profound effect in the BOP markets and firms’ engagements. Originality/value This is the first attempt to integrate IoT, BDA and CC with micro-foundations of strategy. Surabhi Verma can be contacted...
