... and places the articles in context. Findings This paper identified that mobile commerce activities can significantly influence firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent...

... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Business model Digitalization Italy Mobile commerce Multi-channel...

... account for approximately 10 per cent of Web site traffic and a recent study indicated that 69 per cent of retailers intended to increase their expenditure on mobile commerce. The retailers’ app is now an integral part of the seamless “omnichannel” in which customers can buy what they want online...