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1-9 of 9
Keywords: Mobile communication systems
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (8): 29–32.
Published: 19 July 2013
...' intentions and attitudes through a questionnaire that sought information about phone usage and willingness to participate in mobile marketing. Consumer behaviour Mobile communication systems Mobile technology Digital marketing Mobile marketing Smartphones Astute observers of film...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 27 (6)
Published: 24 May 2011
...R. Gray © Emerald Group Publishing Limited 2011 --> Communications technology Electronic commerce Internet Internet marketing Marketing strategy Mobile communication systems Mobile telephones Organizations Retail trade Smartphones Strategic marketing Supermarkets United...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (2)
Published: 19 January 2010
...J. Hempel Business development Communication technologies Financial performance Marketing Mobile communication systems Strategic planning Keywords: Business development, Communication technologies,Financial performance, Marketing, Mobile communication systems, Strategic planning...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2009) 25 (5): 5–7.
Published: 17 April 2009
...) in the same quarter of last year. During the quarter, RIM shipped 6.1 m devices, up from 3 m a year ago. China Internet Marketing strategy Mobile communication systems Portable digital assistants Research Market entry Paris Hilton, Agyness Deyn, Lindsay Lohan, Tori Spelling, Nicole Richie...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2008) 24 (7): 13–15.
Published: 23 May 2008
.... Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2008 Market system Mobile communication...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (11): 23–25.
Published: 23 October 2007
... communication systems Virtual organizations Does Tele2's change in strategy from virtual operator to incumbent reflect a sign of the times? As a company focused “on being long on customers and short on infrastructure,” Tele2 seized the opportunity as an early‐mover in the Mobile Virtual Operator Network...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2006) 22 (7): 8–10.
Published: 01 July 2006
... in the mobile technology industry an impressive opportunity to benefit from a developing infrastructure and socio‐economic conditions that are encouraging competition in the telecommunications market. Emerging markets Acquisitions and mergers Corporate governance Mobile communication systems Due...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (10): 32–34.
Published: 01 October 2005
... Emerald Group Publishing Limited 2005 Production engineering Innovation Electrical engineering Mobile communication systems Computer software Oil industry The acceSS7 Location technology developed by West Lothian‐based Agilent Technologies, enables mobile phone operators to locate...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2005) 21 (5): 21–23.
Published: 01 May 2005
... review their strategies in order to maintain their share of an increasingly crowded market and to satisfy increasingly sophisticated consumers. © Emerald Group Publishing Limited 2005 Company performance Mobile communication systems Product launch Competitive strategy Reports...
