...; “There is enough marketing information available without having to get it on your mobile phone,” while Revellers will happily receive m‐marketing providing it is of interest to them; in other words, as long as it is appropriately targeted. Consumer behaviour Mobile communication systems Mobile technology...

...R. Gray © Emerald Group Publishing Limited 2011 --> Communications technology Electronic commerce Internet Internet marketing Marketing strategy Mobile communication systems Mobile telephones Organizations Retail trade Smartphones Strategic marketing Supermarkets United...

...J. Hempel © Emerald Group Publishing Limited 2010 --> Business development Communication technologies Financial performance Marketing Mobile communication systems Strategic planning Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 2 Hempel J...

... battle to convince people in Beijing and elsewhere in China that they too should have one in their office and home, if not under a pillow like a pop star or in a palace like a monarch. China Internet Marketing strategy Mobile communication systems Portable digital assistants Research Market...

... to these industry changes. Perhaps other companies would not have responded in such a positive manner. Market system Mobile communication systems Strategic management Process management What would you do if your company was operating in an industry that was exceeding analyst predictions to grow by 30...

... communication systems Virtual organizations Does Tele2's change in strategy from virtual operator to incumbent reflect a sign of the times? As a company focused “on being long on customers and short on infrastructure,” Tele2 seized the opportunity as an early‐mover in the Mobile Virtual Operator Network...

... conditions that are encouraging competition in the telecommunications market. Emerging markets Acquisitions and mergers Corporate governance Mobile communication systems Due diligence Nigeria The prognosis for further development is, therefore, very encouraging, and is boosted...

... communication systems Computer software Oil industry CSR plc, the Cambridge‐based wireless silicon company, has won this year's Royal Academy of Engineering MacRobert Award [1] for its single chip BlueCore™ family, the revolutionary devices which have fuelled the inexorable rise of Bluetooth wireless...

... review their strategies in order to maintain their share of an increasingly crowded market and to satisfy increasingly sophisticated consumers. Company performance Mobile communication systems Product launch Competitive strategy Reports of big, well‐known companies falling on hard...