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Keywords: Mobile instant messaging
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Journal Articles
Instant marketing? Instant Messenger: Using mobile instant messaging apps to boost marketing opportunities
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (1): 20–21.
Published: 14 December 2021
... and places the articles in context. Findings Mobile instant messaging is a potential avenue for customer service and marketing departments to explore. Yet there are significant issues with the wholesale adoption of MIM apps. Originality/value The briefing saves busy executives, strategists...
