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Keywords: Mobile marketing
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (11): 4–6.
Published: 08 November 2016
.... Involvement heightens perceptions among supporters that they play a more active role in the club. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Mobile marketing Brand love Online marketing Sports marketing A firm’s brand is widely...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2013) 29 (8): 29–32.
Published: 19 July 2013
...' intentions and attitudes through a questionnaire that sought information about phone usage and willingness to participate in mobile marketing. Consumer behaviour Mobile communication systems Mobile technology Digital marketing Mobile marketing Smartphones Astute observers of film...
