... and places the articles in context. Findings – Classical management ideals have a strong masculine character. Open innovation would appear to offer opportunities to overcome this mentality. However, a case study from within the motor industry suggests that masculine “discourses” tend to be reproduced...

... to conventionally‐beautiful women, was made by the same company – Unilever – that produces Dove. Brand awareness Brand management Motor industry Nissan Xerox Brands Japan The Japanese are renowned as remarkable technological innovators. There is a Japanese word that reflects this prowess...

... comments and places the articles in context. Findings The last two decades have seen the motor industry faced with issues which are both cause for concern and ripe for exploitation. Increasing globalization and heightened competition have led car manufacturers to seek new markets...

... in that field. Instead, Consumer Reports speaks of an “acceptable car” which is “nothing special” compared with the more recent opposition. © Emerald Group Publishing Limited 2004 Motorola Mercedes‐Benz Motor industry Company performance Customer satisfaction Quality...

... , Vol. 146 No. 2 , p. 56 , ISSN 0738‐5587. © Emerald Group Publishing Limited 2004 Honda Toyota Motor industry Towards the end of 2003, the Japanese government announced that GDP had grown by 1 percent coupled with a 35 percent increase in the trade surplus. These encouraging...

... classes”. © Emerald Group Publishing Limited 2004 BMW Cadillac Motor industry Brands Strategy For many BMW drivers, owning a BMW is about much more than merely owning a form of transport. The BMW name has become a symbol of quality, efficiency and engineering expertise which has...

... ... Chrysler?” by Tierney. The ups and downs of Ford over the past 50 years mirror those of the motor industry as a whole. Taylor III offers a comprehensive overview of the pressures on CEO Bill Ford to deal with the corporation’s many problems, and how he is trying to seize the day. Tierney offers...

... Ethics Volvo Ford Motor Industry Moral responsibility It is 75 years since women in the United Kingdom became enfranchised, and this anniversary has prompted much comment and debate about feminist issues in the British media. Two cases in the car industry provide useful illustrations of both...

... with German transmissions maker Getrag which will see Getrag producing all Ford’s manual transmissions. Motor industry Ford Globalization Strategy The Ford Motor Corporation has always been regarded as a world leader from pioneering mass production to being one of the first car manufacturers...

... researchers admit is a “low level of trust between actors” are things each buyer will want to calculate for themselves. Channel relationships New product development Motor industry Japan Italy A recent study by the University of Salerno benchmarks Fiat’s successful outsourcing strategy...

.... The answer, apparently, is technology. Automotive executives now deem technology as the key to future profitability and expect to usher in a wave of technological advancements. © MCB UP Limited 2002 Motor industry Product technology Electronics Internet E‐commerce The next five years...

... on their supply chains – the intricate set of organizational functions and processes that create and deliver goods and services to customers. © MCB UP Limited 2002 Supply chain management Motor industry Ford As competition within the auto industry intensifies, the emerging global giants...

..., but efforts have been made to develop car making in all corners of the globe. However it is a steep challenge and involves escaping parochialism and being able to integrate geographically dispersed operations successfully. © MCB UP Limited 2002 Globalization Motor industry Europe...

... The sugar‐mouse shaped Ford Ka is one of those “love it or hate it vehicles”. Whichever way it takes you, the Fiesta replacement is an example of growing modular manufacturing in the motor industry. This process means that makers deal with far fewer suppliers so that, for example, dashboard...

... the rich and famous – which suggests that the Smart concept has merit, it just needs more time to achieve its potential. © MCB UP Limited 2002 Daimler Chrysler Motor industry Organizational change Senior management Ford Motor Co. Organizational conflict Corporate culture Product quality...

... ”, International Journal of Bank Marketing , Vol. 19 No. 5 , pp. 213 ‐ 216 . Kwik‐Fit Market entry Customer satisfaction Insurance Motor industry Senior executives blithely talk about their commitment to quality, but how many would give customers their home phone number? Sir Tom Farmer...

... and clear”. People understood their role even if they were not entirely happy. Motor industry Marketing strategy Strategic planning Japanese management styles Hoshin Kanri Policy management There is an ambivalence in many people’s attitudes to Japanese business techniques in the West...