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Keywords: Multidisciplinary team
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Journal Articles
Artists as strategic team innovation partners: Painting increased revenue into the gastronomy experience sector
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (8): 10–12.
Published: 09 August 2018
... generated ideas through their internal people, with some additional inspiration from customer conversations. Experience-based businesses that do strategically invite artists onto a multidisciplinary team are certainly bullish on delivering novelty-filled services in a fresh way. With an artist engaged...
