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Keywords: Music
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Journal Articles
Business models in the context of global entertainment: A case study of BTS
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (9): 10–12.
Published: 25 October 2024
... and places the articles in context. Findings By combining musical appeal with enjoyable visuals, online engagement, and digital distribution, BTS recharacterized their business model, which reached international audiences and achieved global success. Originality/value The briefing saves busy...
