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Keywords: NTT DoCoMo
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (1): 13–16.
Published: 01 February 2003
..., all with the focus firmly on one thing: 3G. © MCB UP Limited 2003 Nokia NTT DoCoMo Telecommunications Competitive strategy A few years on from the collapse of the telecommunications industry and the dust has well and truly settled. Mobile communication organizations across the globe...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2002) 18 (11): 18–20.
Published: 01 December 2002
... In 1996, Koji Oboshi, president of NTT DoCoMo, foresaw that the demand for new mobile phones would soon peak unless mobiles were developed with new capabilities and services so that consumers would trade in their old mobile for a new, improved one. NTT DoCoMo is Japan’s leading mobile...
