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Keywords: National culture
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Journal Articles
Strategic Direction (2021) 37 (10): 20–22.
Published: 29 September 2021
... to largely explore culture for its role as a mediator or moderator. Reliance on frameworks which are oversimplified, inflexible and thus limited is also seen as questionable. Failure to recognize the possibility of heterogeneity within national cultures is one reason for this. This issue is triggering debate...
Journal Articles
Journal Articles
Strategic Direction (2018) 34 (6): 16–18.
Published: 11 July 2018
... and places the articles in context. Findings National cultural dimensions can have a significant impact on the effectiveness of an organization’s operations strategy (OS). Firms must therefore consider the potential role of such as individualism v collectivism, power distance, time orientation...
Journal Articles
Strategic Direction (2017) 33 (8): 23–26.
Published: 14 August 2017
... and decentralization. In contrast, trust can be conspicuous by its absence when the emphasis is on efficiency and control. When it comes to global business operations, national cultures often become decidedly significant. Different cultures have different norms, which mean that trust can be created...

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