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Keywords: Natwest
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2007) 23 (10)
Published: 25 September 2007
...E. Kemp Purpose – to comment on NatWest’s travel scheme, YourPoints, and Lloyds TSB’s deal with NatWest’s spurned loyalty partner, AirMiles. Design/methodology/approach – Outlines the differences between the two schemes. Findings – NatWest’s announcement that it is to launch its own travel...
