Keywords: Negotiation
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Journal Articles
Strategic Direction (2019) 35 (2): 4–6.
Published: 29 November 2018
... and places the articles in context. Findings Negotiation is a key tool in delivering competitive advantage but requires a clear and consistent approach closely linked to organizational strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Strategic Direction (2017) 33 (9): 7–9.
Published: 11 September 2017
... and places the articles in context. Findings Negotiating interculturally can be complex and difficult, but importantly, it can allow large amounts of value to be lost in a deal. Understanding cultural differences can help mitigate these losses by utilizing the most suitable negotiation strategy depending...
Journal Articles
Strategic Direction (2015) 31 (1): 27–29.
Published: 12 January 2015
... and places the articles in context. Findings – This is a story on how a corporate negotiation can be the turning point for survival. This case study is unusual in the business arena, as it is based on the role of external parties for the success of a strategic negotiation between corporations. It shows...

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