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Keywords: Nestlé
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2003) 19 (2): 31–33.
Published: 01 March 2003
... Alliances Nestlé Barnes & Noble Merrill Lynch Setting objectives and developing a strategy may have seemed very mundane to those dotcom entrepreneurs of the late 1990s who thought they were going to change the face of commerce forever. But the bursting of the dotcom bubble has changed...
