Keywords: Nike
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Journal Articles
Strategic Direction (2013) 29 (7): 13–16.
Published: 14 June 2013
... instinctively that this product was something users would value, and anticipating a product's evolution this way is another of Nike's four distinct rules. As the man giving approval to these products, Parker sees similarities between his role and that of Tom Hanks in the film Big – though the Hanks...

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