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Keywords: Non-related market strategies
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (5): 25–27.
Published: 08 April 2014
... and presenting it in a condensed and easy-to-digest format. © Emerald Group Publishing Limited 2014 Employees Franchising International business Non-related market strategies Strategic innovations Value proposition However, the famous Big Mac survives. Indeed, the global scale...
