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Keywords: OFDI
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (1): 19–20.
Published: 22 November 2019
... and places the articles in context. Findings Peer imitation is becoming clear as a way for organizations to successfully embark on OFDI. Whilst it doesn’t come without risks, the benefits to peer imitation can lead to significant gains of competitive advantage. Originality/value The briefing saves...
