... 2631-6862, doi: 10.1108/ARCH-04-2019-0093 . Olympic games Mega-events Urban open spaces Sport venues Participating in major sporting events represents the pinnacle of any athlete’s career. And this strong sense of pride and prestige is likewise experienced by nations and cities...

... the opportunities offered by the huge platform of Olympic Games sponsorship. Like General Electric (GE) itself, the authors focus on specific aspects of the sponsorship and the trademarked systems put in place by GE in order to identify some very clear successes gained by the company over the sponsorship period...