Keywords: Omnichannel
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Journal Articles
Strategic Direction (2014) 30 (11): 16–18.
Published: 07 October 2014
... account for approximately 10 per cent of Web site traffic and a recent study indicated that 69 per cent of retailers intended to increase their expenditure on mobile commerce. The retailers’ app is now an integral part of the seamless “omnichannel” in which customers can buy what they want online...

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