... and places the articles in context. Findings Businesses that use omnichannel retailing will access a larger audience, streamline customer-oriented business routines, better understand customer behavior and most effectively use business resources. Originality/value The briefing saves busy executives...

... and augmented reality to fulfill customers’ needs. This has led to the modernization of the retail industry and the emergence of Retail 4.0. Firm performance Retail Industry Omnichannel retailing Industry 4.0 technologies Retail 4.0 Globalization and technological advances are driving...