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Keywords: Omnichannels
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (9): 19–21.
Published: 03 August 2020
... it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Reference Lynch , S. and Barnes , L. (2020), “ Omnichannel fashion retailing: examining the customer decision-making journey ”, Journal of Fashion...
