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Keywords: Online hotel review
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (3): 17–18.
Published: 21 February 2020
... and places the articles in context. Findings Online hotel reviews have the potential to boost the operational efficiencies and implementation of organizational strategies when adopted effectively. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
