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Keywords: Online leadership
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (3): 1–3.
Published: 12 March 2018
... and places the articles in context. Findings This research paper reveals how CEOs can learn from what 34 of their executive peers are doing to develop their online leadership profiles, through an analysis of the elements of content posted by CEOs on Twitter that produce the greatest engagement...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (9): 13–15.
Published: 11 September 2017
..., and with whom they communicate. The review is based on “Everyday narratives: CEO rhetoric on Twitter”, by Grafström and Falkman (2017) . This research paper demonstrates how the CEO of a digital bank utilized Twitter. It appears that adopting a more open online leadership narrative style could allow CEOs...
