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Keywords: Online reputation management
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Journal Articles
Success through reviews: How user generated reviews and feedback can be utilized for competitive advantage
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (12): 20–21.
Published: 07 November 2025
... grammar, misspelling, and nonsensical phrasing, to a degree that makes them feel very human. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Purchase intention Star ratings Consumer reviews Qualitative feedback Online reputation management...
