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Keywords: Online strategy
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Journal Articles
Getting “freemium” business model right: Key to remarkable success or a costly trap?
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2017) 33 (9): 16–18.
Published: 11 September 2017
... by the target audience and expert reviewers but fail to build a sustainable freemium business model. Business model Business model innovation Freemium business model Online digital firm Online strategy Customers like “free stuff”, whether it is trial offers, free samples, “buy one get one...
