... information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Organizational identity Paradox Hybrid organizations Identity change The prospect of any firm succeeding increases markedly...

..., you would be hard-pressed to find a more fitting resource than organizational identity. And that is not all. Because of its distinctiveness, identity is far less mobile and transferrable than any other resource at the firm’s disposal. Previous research has claimed that the optimal impact...