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Keywords: Organizational readiness
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (10): 21–22.
Published: 09 September 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer engagement Dynamic capabilities Organizational readiness Social media use The ubiquity of social media is such now that all organizations need to have a presence of some sort. Those that do not fail...
