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Keywords: Own brand strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (4): 7–9.
Published: 10 April 2017
... the model showing resilience to the overall downturn of the market. The author-reviewed article has investigated whether the use of an own brand strategy is influenced by four key concepts, and how they function within apparel manufacturers. Particular attention is paid to the practices used by those...
