... Limited Licensed re-use rights only Innovation Artificial intelligence PLS-SEM Entrepreneurship Competitive advantage The race to develop leading artificial intelligence (AI) has been ongoing for over a decade. Technology firms such as Alphabet, Meta, and pioneers such as OpenAI have been...

...-use rights only PLS-SEM Dynamic capabilities Marketing exploitation Marketing exploration Big-data analytics H7. Environmental dynamism moderates the link between BDA-enabled DCs and marketing exploitation, such that the effect of BDA-enabled DCs would be higher...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Organizational performance PLS-SEM Sustainable development Sustainable value creation Value capture mechanisms © Emerald Publishing Limited 2022 Emerald Publishing Limited...