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Keywords: Parfois
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Journal Articles
Parfois conquers the world: Franchise route to international expansion
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (2): 21–23.
Published: 07 January 2014
... comments and places the articles in context. Findings – After opening its first store on Porto's main commercial street in 1994, the fashion accessories specialist Parfois soon began its expansion into Portuguese shopping centers, offering a wide range of products from shoes and hats...
