... and places the articles in context. Findings The study found that health consciousness and experiential marketing increase perceived value and repurchase intention among healthy self-service restaurant diners, with findings varying between younger and middle-aged diners. Originality/value...

...–intentions relationship. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Perceived value Customer satisfaction Brand strategy Brand loyalty Brand perception Product performance The article explores how the structural relationship...

...’ perception of a brand could vary from the early technology adoption stage to the point of fully exploring its capabilities. © Emerald Group Publishing Limited 2015 Consumer behavior Brands Brand switching Perceived value Product features Ever since farmers began burning...