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Keywords: Perceived customer value theory
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2023) 39 (12): 20–21.
Published: 06 November 2023
... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Customer engagement Customer perceived value Customer-based brand equity Perceived customer value theory Firms are increasingly turning towards improving customer engagements after a prolonged period...
