... environmental responsibility and the growing perception among their customers that “green is good”. As green products are more popular in the market, green marketing has become more prevalent as a consequence. Practical implications The paper provides strategic insights and practical thinking...

... to focus on the five ways that they can most directly influence consumer perceptions, and the drive towards authenticity. Originality/value Provides strategic insights into why the most original minds in business win. © Emerald Group Publishing Limited 2008 Consumers Consumer...

... that their peripheral vision will need to be better in the future than their current capability permits. Presents a series of questions about the past, present and future that are intended to allow managers to identify blind spots in company or industry perceptions and draw on lessons from other industries. Provides...

... Publishing Limited 2005 Corporate image Perception Public relations Telecommunications At the beginning of 1996 AT&T's market cap increased $6 billion in two days. It was actually not great news. To achieve such a steep jump in the share price, top management cut 40,000 jobs, hoping...

... Martinez and Leslie de Chernatony who analyze the effect that a brand extension strategy has on brand image. They compare perceptions of general brand image and product brand image, by testing consumer perceptions about sportswear companies Nike and Puma, and relating it to Nike and jeans, Nike and cameras...

.... Its overall focus is the elimination of waste in six potential areas: © MCB UP Limited 2003 Total productive maintenance Total quality management Productivity Quality Employee development Perception The reduction and, hopefully, eventual elimination of waste and its associated...

... shoppers. Price is not a big deal © MCB UP Limited 2002 Internet Retailing Consumer attitudes Perception Lesson from elsewhere for Web retailers There is an old direct marketing saying that half the population will not buy mail order. It does not matter how much you reduce...