Keywords: Performance
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Journal Articles
Strategic Direction (2026) 42 (5): 33–35.
Published: 06 July 2026
... and places the articles in context. Findings Sustainable business strategies are the only thing identified as having a material and significant impact on the competitive advantage and firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading...
Journal Articles
Strategic Direction (2025) 41 (7): 25–26.
Published: 11 August 2025
... and places the articles in context. Findings This paper identified the different strategic clusters that play a role in improving performance in professional services firms. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2025) 41 (4): 7–8.
Published: 16 April 2025
... and places the articles in context. Findings This paper identified the different elements that can impact the relationship between organization modularity and operation performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (11): 7–9.
Published: 13 November 2024
... association, survival is just as much a key goal for firms wishing to achieve long-term success as performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting...
Journal Articles
Strategic Direction (2023) 39 (9): 15–16.
Published: 04 September 2023
.... examine cross-border acquisitions completed by Indian and Chinese companies and analyze the performance of the acquired firm post-acquisition. They found the following: Performance International business Internationalization Global economy Cross-border acquisitions As internationalization...
Journal Articles
Journal Articles
Strategic Direction (2022) 38 (7): 10–12.
Published: 01 July 2022
... and places the articles in context. Findings Remaining competitive demands that firms adopt digitalized technologies to increase their capabilities. Adoption of e-commerce activities can significantly improve business performance and incorporation of artificial intelligence provides scope to further...
Journal Articles
Strategic Direction (2021) 37 (6): 25–27.
Published: 07 June 2021
... and places the articles in context. Findings Both internal and external actors have scope to shape how a firm performs. An organization might therefore devise strategies that aim to optimize performance by exploiting the human capital of its top leaders in combination with engagement in corporate...
Journal Articles
Journal Articles
Strategic Direction (2020) 36 (2): 13–15.
Published: 10 January 2020
... and places the articles in context. Findings Effective performance in international markets significantly depends on organizations adopting appropriate strategies. Utilizing marketing capabilities more than technological capabilities can better position a firm so it is able to customize products to meet...
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (6): 10–11.
Published: 17 April 2019
.... Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. The work on NMSs and the effect on firm performance by Parnell and Brady (2019...
Journal Articles
Strategic Direction (2019) 35 (5): 11–13.
Published: 14 March 2019
... and places the articles in context. Findings SMEs that want to succeed as high-performing and entrepreneurial need to adopt certain outlooks. This briefing looks at what these are from a high-level viewpoint. Originality/value The briefing saves busy executives, strategists, and researchers hours...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2018) 34 (9): 29–31.
Published: 31 August 2018
... might on paper seem the best strategy – think McDonald’s and its global brand names – eg Big Mac – combined with its local sponsorship and menu changes. Did you know you could get beetroot in one of its burgers in Australia? Performance Strategic positioning Market concentration Local market...

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