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Keywords: Personalization
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Journal Articles
Strategic Direction (2025) 41 (11): 1–4.
Published: 22 October 2025
... and personalization appropriate for the inbound, outbound or hybrid model of OI chosen. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format...

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