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Keywords: Pharmaceuticals
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Journal Articles
Pfizer takes a health check: Despite the drugs, giant firm feels the pressure
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2004) 20 (2): 10–12.
Published: 01 February 2004
... There’s something quite noble in the raison d’etre of an organization which says it “dedicates itself to humanity’s quest for longer, happier, healthier lives” – as Pfizer, the world’s biggest pharmaceutical company, proudly proclaims it does. There’s something quite noble...
