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Keywords: Portfolio strategy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (9): 23–25.
Published: 22 October 2025
...: Bottom of the pyramid Portfolio strategy Market growth Market-based assets theory The bottom-of-pyramid (BOP) market, as outlined by Nagy et al. (2025) , is made up of over 700 million people who live below the global poverty line (GPL). The GPL sits at between USD$2–3 per day...
