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Keywords: Pre-testing
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (3): 1–4.
Published: 13 March 2017
... at: sarah.turnbull@port.ac.uk © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Creativity Storytelling Content development Festival workshops Pre-testing Festivals within the business-to-business sector are becoming increasingly popular as a means...
