... and the organization lives happily ever after. Times are changing though. Many individuals are no longer content to play the submissive role. Empowered by the internet and social media platforms, they can easily access information about a firm's pricing policies. Such customers typically then vote with their feet...

... © Emerald Group Publishing Limited 2010 --> Greece Pricing policy Product specification Strategic objectives Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 7 Kehagias J., Skourtis E. and , Vassilikopoulou A. Journal of Product & Brand...

... who try to stop the bandwagon. Automotive industry Competitive strategy Manufacturing strategy Competitive advantage Pricing policy Much as we like the gadgets and gizmos they put on new cars to entice us to buy, it sometimes makes you wonder why they do not deprive us of some added...

...M. Willenborg © Emerald Group Publishing Limited 2006 --> Air transport Airlines Emerging markets Large companies Price positioning Pricing policy Start-ups Strategic choices Why incumbents struggle to extract value from new strategic options: case of the European...

... is the focus of Fackler and Zimmerman’s piece. © Emerald Group Publishing Limited 2004 Wal‐Mart Company performance Pricing policy Mergers and acquisitions Supermarkets Japan When businesses become really massive global enterprises, alarm bells start to ring even among people who...