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Keywords: Problematic infrastructure
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Journal Articles
Jumping hurdles in emerging markets: How to get your product to the customer
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (7): 9–11.
Published: 18 May 2012
... – to enhance awareness of the Nano in the countryside. It was also exploring exclusive Nano‐appointed dealerships in country towns. Emerging markets Marketing strategy Product innovation Business system innovation Low‐cost strategy Innovation Developing countries Bottom of the pyramid Problematic...
