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Keywords: Product assortment
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (8): 29–30.
Published: 02 October 2024
... to diversify supply chains to reduce environmental impacts and mitigate against supply chain disruptive risks. Shein’s product range differs from competitors through focusing on “trendy” options rather than multiple color variants of plain clothing, and seeks to produce a narrow product assortment instead...
