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Keywords: Product brand
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Journal Articles
Meeting the needs of different business-to-business customers: Identifying the right branding strategy
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (11): 21–23.
Published: 01 October 2019
... Limited Licensed re-use rights only Corporate brand Product brand Branding strategies Business-to-business Plenty research has confirmed the high importance of branding in business-to-consumer (B2C) markets. The presence of an established brand name signals such as quality and reliability...
