.... It was from these that three key areas of cost reduction were identified: © Emerald Group Publishing Limited 2008 Product design Design for assembly Product costs Operational Costs Time to market With the pressure constantly on companies to be more innovative and deliver new products...

... it costs them to produce their products. Adding to this argument, a new study now attacks longstanding assumptions about product cost, claiming that in many cases product redesign, not outsourcing to Asia, holds the real cost advantage for manufacturers. Practical implications Provides...